A Division of HedgeStone Advisors
HedgeStone Franchise Advisors
A curated, conviction-based franchise advisory division — connecting ambitious entrepreneurs with high-quality franchise opportunities through transparency, rigor, and deep brand relationships.
Who We Are
A Different Kind of Franchise Advisory
HedgeStone Franchise Advisors (HSFA) is a division of HedgeStone Advisors. Our mission is straightforward: identify curated franchise brands we believe in enough to purchase ourselves, represent those brands in the marketplace — either as a traditional broker or as a full Franchise Sales Organization (FSO) — and drive franchise awards from qualification through close.
HSFA occupies a distinct position in the franchise ecosystem. Rather than listing hundreds of undifferentiated concepts, we operate with a curated, conviction-based portfolio. We go deep on the brands we carry, we know the buyers, and we control more of the economics. Our target commission structure — 50 to 75% of the franchise fee — materially exceeds the industry norm of $25,000 flat or 35% of fees.
We represent brands we believe in. We represent buyers we respect. And we build franchise communities that perform.
HedgeStone Franchise Advisors
Division Overview
Target: 50–75% of franchise fee — vs. industry norm of $25K flat or 35%
Our Mission
HedgeStone Franchise Advisors exists to connect ambitious entrepreneurs with high-quality franchise opportunities — and to do so with the conviction, transparency, and rigor of a buyer, not just a broker. We carry brands we believe in. We represent buyers we respect. And we build franchise communities that perform.
Engagement Structures
How We Work
HSFA generates revenue through two engagement structures with franchisor clients.
Broker Model
HSFA introduces qualified candidates to the brand. The franchisor manages its own sales process. Upon a successful award, HSFA collects 50–75% of the franchise fee.
FSO Model
HSFA manages the entire sales process end-to-end — from initial candidate contact through FDD delivery, discovery day coordination, and franchise award. This commands the higher end of our fee structure and is applicable where HSFA has deeper brand relationships and resources to support it.
Revenue & Mission at a Glance
Target Commission
50–75%
of franchise fee per award
Industry Norm
$25K flat or 35%
standard broker fee structure
HSFA materially exceeds the industry norm by operating as a conviction-based partner — not a volume-driven listing service.
5
Contracted Brands
250+
Broker Network
2–3
Brands in Negotiation
250+ Brokers
Broker Network Leverage
The 250+ brokers in the HedgeStone family are a significant asset. HSFA's strategy is to enable — not compete with — these brokers.
- Providing simple, easy-to-share brand summaries and candidate persona sheets for each portfolio brand.
- Allowing brokers to submit leads that HSFA works and closes, with a negotiated split.
- Promoting brands generically to generate top-of-funnel interest that rolls through the broker and HSFA system.
Portfolio Brands
Current Brand Portfolio
As of April 2025, HSFA has executed contracts with the following five brands. An additional 2–3 brands are in late-stage negotiation and expected to be signed in the near term.
Pipeline note: An additional 2–3 brands are in late-stage negotiation. Each contracted brand has an accompanying brand sheet, candidate persona profile, and sales positioning guide.
Painter Bros
Residential & Commercial Painting / Facility Break-Fix
Home services; B2B/B2CWaterloo Turf
Artificial Turf Installation
Home improvement; outdoor lifestyleDapper Tails
Mobile Pet Grooming
Pet care; convenience-drivenLightbridge Academy
Early Learning & Child Development (Daycare)
Family services; educationSuperior Stone & Cabinet
Kitchen Remodeling — Stone & Cabinet Products
Home renovation; premium interiorReady to Explore Franchise Ownership?
Whether you are an entrepreneur evaluating your first franchise or a brand seeking a committed advisory partner, we would welcome the conversation.